Strategy is only useful when it gets done.
Marketing and practical AI for small professional service firms.
I'm Rachel. I've spent eight years helping businesses plan their marketing and then actually do it: the content, the website, and the systems that take busywork off a small team's plate.
A quick conversation about what you need, where I can help, and whether we're a good fit. No pressure.
How I can help
Work with me on a focused project or through ongoing support. We'll define the scope around what your business needs.
AI Training & Classes
Practical AI learning through one-on-one sessions, private team workshops, and public classes.
Good fit for: Individuals and teams who want to build practical AI skills, not just hear about the tools.
One-on-one sessions
Focused support for the questions and everyday tasks you want to work through.
Private team workshops
Practical learning for your team, centered on how AI can support your work.
Proof with context intact
A few recent projects and the numbers behind them. Each one had a different goal, so each one looked different.
Make deep expertise easier to find, and easier to act on.
Leading marketing for a group of professional service firms. Recent wins include five pitched articles approved in six weeks and helping secure two major industry rankings.
A strong first month.
Social content built to get a health brand noticed. In the first month, impressions, engagement, and clicks all went up.
Make the channel work harder.
Reworked a global company's LinkedIn content and posting. Impressions grew up to 650%.
Visibility that brought a client back.
When a professional joined a new firm, I began building his visibility within the first two weeks through articles, LinkedIn content, and a coordinated campaign. Within a month, a former client from two to three years earlier saw the posts, remembered their positive experience, and reconnected. That renewed visibility helped turn an existing relationship into new business.
The client reported a new engagement and estimated a potential fee of $20,000–$25,000. This is the client’s estimate—not confirmed revenue or a guaranteed result.
“That’s just found business right into my lap.”
“The amount of PR and push set up for me… I’ve never had it at any other firm.”
A look at the work behind the workflow.
Three systems I built to simplify content production while keeping a person in control. The workflow illustrations below use sample client data; open any image to see it at full size.
AI Avatar Video Automation
Once a client’s voice profile and AI avatar are set up, a written script becomes a ready-to-post video. The client reviews or edits the script—typically five to ten minutes—then approves it. Automation creates the avatar video and adds B-roll and captions, without a filming session or manual editing.
Authority Engine
A coordinated team of AI agents handles onboarding, voice profiling, content strategy, profile audits, trend research, writing, design, voice checks, scheduling, and reporting. The expert approves their own words before anything is published; approved posts are then scheduled automatically. One marketer can manage the workflow across multiple clients.
Voice Profile & Human Voice Grade
Before writing, I capture a person’s tone, patterns, and the words they would—and would not—use. Every draft starts from that voice profile and is reviewed for how naturally it reflects them. If it does not sound like the person, it does not go out.
The sample voice grade is an internal editorial check of how well a draft reflects a person’s voice—not a client-performance metric or a test of who or what wrote it.
The Signal Method
Strategy to signal to action
The same four steps behind every project, from a new website to an AI workflow.
Start with the business
Learn your goals, your audience, and where things get stuck.
Make a plan you can use
Turn the strategy into clear steps, prompts, and content plans.
Put it to work
Build the content, workflows, and tools that carry the plan out.
Close the loop
Link your website, forms, and follow-up so attention turns into conversations.
Good marketing makes the next obvious.
If someone lands on your website or your LinkedIn post and doesn't know what to do next, the marketing isn't finished. My job is to make that next step easy to see.
“AI should make good work easier to do, not make the work feel less human.”
I come at marketing with a business development mindset, so my first question is always who this will bring in the door. I use AI where it saves real time, and a person checks anything that goes out with your name on it.
I still do the work myself.
I've been in marketing for eight years. I like setting the plan, and I like building it just as much. When you hire me, I'm the one doing the work.
Where I've been
Leading marketing for a group of professional service businesses, from thought leadership and content to websites and the path from first visit to first call.
For a health brand, first-month results included +76.91% impressions, +79.61% engagement, and 200%+ clicks. For a global company, optimized LinkedIn impressions grew up to 650%.
Social media, content, and websites for personal brands, nonprofits, and service businesses.
Results are from specific projects and timeframes. They aren't promises of future results, and credit is shared with the teams I worked with.
What needs to
Maybe it's a website that isn't bringing in calls, or a to-do list that never gets shorter. Tell me about it and we'll talk it through.
Rachel Haney is the consulting practice of RWB Media Management.
A quick conversation about what you need, where I can help, and whether we're a good fit. No pressure.
Send Rachel a note