01
Social Media Management
Consistent posts that keep your firm visible and your experts top of mind.
Marketing & AI Consultant
Strategy is only useful when it gets done.
Marketing and practical AI for small professional service firms.
I'm Rachel. I've spent eight years helping businesses plan their marketing and then actually do it: the content, the website, and the systems that take busywork off a small team's plate.
5Pitched articles approved in six weeks
2Major industry rankings helped secure
+76.91%Impressions in the first month
Up to650%Growth in optimized LinkedIn impressions
01 / What I believe
Good marketing makes the next obvious.
If someone lands on your website or your LinkedIn post and doesn't know what to do next, the marketing isn't finished. My job is to make that next step easy to see.
“AI should make good work easier to do, not make the work feel less human.”
Rachel Haney
I come at marketing with a business development mindset, so my first question is always who this will bring in the door. I use AI where it saves real time, and a person checks anything that goes out with your name on it.
02 / Services
How I can help
02
Website Builds
Clean, professional sites with lead forms that connect to the tools you already use.
03
AI Automations
Practical workflows that take repetitive work off your team's plate.
04
AI Consulting
Straight answers on where AI fits in your business and where it doesn't.
03 / How I work
The Signal Method
Strategy to signal to action
The same four steps behind every project, from a new website to an AI workflow.
Start with the business
Learn your goals, your audience, and where things get stuck.
Make a plan you can use
Turn the strategy into clear steps, prompts, and content plans.
Put it to work
Build the content, workflows, and tools that carry the plan out.
Close the loop
Link your website, forms, and follow-up so attention turns into conversations.
Practical systems, not AI for AI's sakeHuman expertise stays in the loop
04 / Selected work
Proof with context intact
A few recent projects and the numbers behind them. Each one had a different goal, so each one looked different.
01 / Professional services, current work
Make deep expertise easier to find, and easier to act on.
Leading marketing for a group of professional service firms. Recent wins include five pitched articles approved in six weeks and helping secure two major industry rankings.
5Pitched articles approved in six weeks
02 / Health marketing, first month
A strong first month.
Social content built to get a health brand noticed. In the first month, impressions, engagement, and clicks all went up.
+79.61%Engagement in the first month
03 / Global brand, LinkedIn
Make the channel work harder.
Reworked a global company's LinkedIn content and posting. Impressions grew up to 650%.
Up to650%Increase in LinkedIn impressions
05 / About
I still do the work myself.
I've been in marketing for eight years. I like setting the plan, and I like building it just as much. When you hire me, I'm the one doing the work.
06 / Background
Where I've been
Now
Marketing leadership
Law · Technology · Recruiting
Leading marketing for a group of professional service businesses, from thought leadership and content to websites and the path from first visit to first call.
Earlier work
Growth through focus
Health · Global brand
For a health brand, first-month results included +76.91% impressions, +79.61% engagement, and 200%+ clicks. For a global company, optimized LinkedIn impressions grew up to 650%.
Foundation
Eight years in marketing
Social · Content · Business development
Social media, content, and websites for personal brands, nonprofits, and service businesses.
Results are from specific projects and timeframes. They aren't promises of future results, and credit is shared with the teams I worked with.
What needs to
Maybe it's a website that isn't bringing in calls, or a to-do list that never gets shorter. Tell me about it and we'll talk it through.
Direct contact
Rachel@
Book a 20-minute call Rachel Haney is the consulting practice of RWB Media Management.